In India most of the people want to be fair.Let me be "advertising-ly" correct..Fair and Lovely...
But in USA there is the reverse problem.Most of the Americans want to be tanned.Most of the Indians torture a dark skinned female...The same woman in USA is actually the most popular.I once saw a episode of DR.Phil (show) in which an American girl was on the verge of getting skin cancer because she was using all the harmful techniques of tanning.(chemical and other poisonous ones)
In normal discussions with my friend's I start blaming the celebrities who endorse such product and ruin millions of lives.Then I blame the government for actually allowing such ads to be run on television.Its partly their fault.Mostly it's the fault of the ignorant minds.Most of the educated people are also so unconscious to their own needs.
They believe ads and adjust their life style according to that.Wearing branded clothes is seen as a status issue.I have met so many people who think buying clothes from a smaller shop/mall/sales is beneath their dignity.
They forget that the Mahatma Gandhi,Mother Teresa ,Rabindranath Tagore became famous not because of their specific clothing brand.The outer self is just an appearance.The skin colour cannot be changed.You can lighten it...but if the person does not like you (for what you are)then its better to be yourself and find someone else.Wearing good clothes does not alter your inner self.Good looking people have specific advantages.Studies have showed that taller boys are preferred by most of the girls in the world.Beautiful girls are preferred by most of the boys in the world.But there are other things by which a person is also judged and chosen.By showing good looking(smiling and happy) people endorsing the product does not mean that a person who is not attractive will suddenly become very charming.It just a marketing strategy.I hope people realize and spend money on products bit more carefully!!!
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